In today’s competitive digital world, standing out on LinkedIn is more important than ever. If you want to capture attention, engage your audience, and establish a strong brand presence, you need compelling content. One of the most effective yet underutilised tools is the LinkedIn carousel. Learning how to make LinkedIn carousels can significantly enhance your branding efforts, allowing you to share visually appealing, interactive content that resonates with your audience.
What Are LinkedIn Carousels?
LinkedIn carousels are a form of content that allows users to swipe through multiple images or PDFs within a single post. Unlike static posts, these multi-slide presentations encourage engagement by inviting users to interact with the content. Whether used for storytelling, sharing insights, or showcasing a product or service, learning how to make LinkedIn carousels can enhance your brand’s visibility and credibility.
Why Make LinkedIn Carousels for Branding?
There are several reasons why you should make LinkedIn carousels an essential part of your branding strategy:
- Higher Engagement – Carousels encourage interaction, leading to more comments, shares, and likes.
- Better Storytelling – They allow you to break down complex ideas into digestible slides.
- Increased Visibility – The LinkedIn algorithm often favours engaging content, making carousels more likely to appear in feeds.
- Versatile Format – You can use them for educational content, industry insights, case studies, or even behind-the-scenes brand stories.
- Professional Appeal – Carousels add a polished, professional look to your content, reinforcing your brand identity.
How to Make LinkedIn Carousels That Strengthen Your Brand
Now that we understand why carousels are so valuable, let’s explore how to create them effectively.
1. Start with a Clear Objective
Before you make LinkedIn carousels, define your goal. Are you educating your audience, driving engagement, or promoting a product? Having a clear objective ensures your content is focused and impactful.
2. Choose the Right Format
Carousels can be created using images (JPG or PNG) or PDFs. While images provide more design flexibility, PDFs offer a seamless, high-resolution experience. Experiment with both formats to see what works best for your brand.
3. Create an Eye-Catching Cover Slide
Your first slide is crucial—it determines whether people will swipe through or scroll past. Use bold text, a clear message, and strong branding elements (such as colours and fonts) to capture attention.
4. Keep Your Slides Visually Consistent
To make LinkedIn carousels professional and visually appealing:
- Stick to a consistent colour palette and font style.
- Avoid clutter—keep text concise and use whitespace effectively.
- Use high-quality images or graphics that align with your brand identity.
5. Craft Engaging Content for Each Slide
Each slide should add value and encourage users to keep swiping. Here are some content ideas to make LinkedIn carousels more engaging:
- Step-by-Step Guides – Break down a process into actionable steps.
- Data Visualisations – Present statistics and trends in an easy-to-read format.
- Before-and-After Comparisons – Show transformations, case studies, or progress.
- Lists and Tips – Share key takeaways, best practices, or lessons learned.
- User-Generated Content – Highlight testimonials or customer success stories.
6. Use a Strong Call-to-Action (CTA)
The final slide should guide your audience on what to do next. Do you want them to comment, visit your website, or download a resource? A clear, actionable CTA ensures your audience knows the next step.
7. Optimise for Mobile Users
Since many people browse LinkedIn on their phones, your carousel should be mobile-friendly. Ensure text is large enough to read, and test your slides on different devices before posting.
Posting and Promoting Your LinkedIn Carousels
Once you make LinkedIn carousels, the next step is maximising their reach.
1. Write a Compelling Caption
Your caption should complement the carousel and encourage interaction. Keep it concise, include relevant hashtags, and ask a question to spark engagement.
2. Post at the Right Time
Timing plays a significant role in visibility. Experiment with posting at different times and monitor engagement to determine when your audience is most active.
3. Encourage Engagement
Invite your audience to comment, share, or tag others. The more interactions your post receives, the more LinkedIn will push it to a wider audience.
4. Repurpose Content
Don’t let your carousel go to waste after posting! Repurpose its content by:
- Turning key points into a LinkedIn article.
- Creating a short video summarising the carousel.
- Using slides in email marketing or blog posts.
Analysing Performance and Improving Future Carousels
Making LinkedIn carousels is not just about posting—it’s about continuous improvement. Use LinkedIn analytics to track performance. Metrics such as impressions, engagement rates, and click-throughs can help refine your approach.
Common Mistakes to Avoid When You Make LinkedIn Carousels
To ensure your carousels are as effective as possible, avoid these common pitfalls:
- Overloading with Text – Keep text minimal and use visuals to communicate key points.
- Lack of Structure – A random collection of slides won’t work—ensure there’s a logical flow.
- Inconsistent Branding – Mismatched colours, fonts, or styles can make your carousel look unprofessional.
- Weak Call-to-Action – If there’s no clear next step, you may lose engagement opportunities.
Final Thoughts: Make LinkedIn Carousels a Key Part of Your Branding Strategy
LinkedIn carousels are a powerful tool to boost branding, increase engagement, and establish authority in your industry. By making LinkedIn carousels part of your content strategy, you can connect with your audience in a more interactive and visually appealing way.
Start experimenting today—test different styles, track performance, and refine your approach. With consistent effort, your brand can achieve greater visibility and impact on LinkedIn.